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Save water. Be fashionable. Act responsible.

  • 15 januari 2018

Making textiles is very demanding; in terms of water, chemicals and carbon disclosure.

To produce 1 kg of cotton takes between 7000 and 29000 litres of water.

The price we pay for clothing and textiles is only a fraction of the true price; we don´t pay for the use of about 7000 liters of water each jeans takes and the negative impact of 15 gram pesticides and  42 kilowatt hour of energy that was necessary.

90% of this water usage comes from production of the fibres in areas with already a shortage of water .

If we don´t change the production of new textiles in 2030 the need for water will 40% higher than the supply.

Currently less than 1% of end-of-use clothing is recycled into new clothing. This is representing a loss of more than 100 billion worth of materials each year....

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About
We became intrigued by the fact that recycling is focused on pure materials (100% cotton, wool or polyester). What we wear is mostly a blend of materials. It is easy to see that this gives a huge gap between theory and reality! Our approach is actionable and pragmatic. What can be done in a responsible way? – instead of disregarding a huge part of the current, mostly blended, textile waste.
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