Dare to care about what you wear

Our interview for the blog Change in Context was focused on positive change and impact:
Meet Anita de Wit and Joanneke Lootsma, the executive board driving ReBlend, a Dutch upcycling startup that turns non-wearable clothes into new textiles and fashion. I recently met them at a B Corp event and was so inspired by their fabrics and story that I planned this interview with them. Here’s what they had to say about positive change through innovation, partnership and upcycling.

For the full text for the blog Change in Context please read here:

http://changeincontext.com/wp/2016/03/dare-to-care-about-what-you-wear/

Posted on by Marjolein

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We became intrigued by the fact that recycling is focused on pure materials (100% cotton, wool or polyester). What we wear is mostly a blend of materials. It is easy to see that this gives a huge gap between theory and reality! Our approach is actionable and pragmatic. What can be done in a responsible way? – instead of disregarding a huge part of the current, mostly blended, textile waste.
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